Vodafone on Thursday announced an exclusive deal with Netflix under which it will offer free streaming service for 6 months to all subscribers on its Red 4G plans starting July.
The company already offers subscribers to choose between six months of free Spotify Premium or Sky Sports Mobile TV. With this announcement, the UK mobile operator adds free Netflix to the options and subscribers can choose one of these services for free with a Red 4G plan.
“Vodafone 4G has always been a bit different from the rest of the pack, because we don’t just up your mobile connection speed and give you a big chunk of monthly data, we offer you entertainment packs to use it on too. Now Netflix is joining the pack, we’ve got every base covered – whether you’re into music, sport or film,” Vodafone said in a blog post.
Vodafone’s Chief Commercial Officer, Paolo Bertoluzzo said in a statement that Vodafone is looking to extend its content partnerships to “emerging markets” which are fast growing.
Once subscribed to a Red 4G plan, users can sign up to Netflix and they will be given the credentials to log in and access the content as part of the 4G plan. Current users can also avail this offer by upgrading their service to one of the Red 4G tariffs with 1GB, 2GB or 4GB of data from July for an initial price of £26 per month.
Just a few days back, Vodafone revealed that their 4G service covers around 233 towns and cities across the UK. The company launched its 4G service in the UK last year and has plans to extend it to almost 90 percent of Europe by 2016.