Kickstarter has simplified the rules that manned its crowdfunding platform once to make it easier for companies and individuals to launch their campaigns.
“We’re always looking for ways we can better serve creators, backers and the public. That’s why we’re so happy to announce both of these changes — and make it a little simpler for more people, and more diverse ideas, to thrive on Kickstarter”, stated Kickstarter co-founder and CEO Yancey Strickler.
First and foremost of the changes is the introduction of a feature dubbed Launch Now that does away with the requirement of Community Manger feedback before the project is launched. With Launch Now, companies and individuals who are confident of the potential of their innovations can set their project to launch straightaway.
This option is available to 60 percent of the projects on Kickstart for now, but will be rolled out to other projects in a staged fashion, the crowdfunding platform has revealed.
Kickstarter has shrunk its rules book by removing away as much as two thirds of the original rule set. The three rules that remain are:
- Projects must create something to share with others.
- Projects must be honest and clearly presented.
- Projects can’t fundraise for charity, offer financial incentives, or involve prohibited items.