Apple CEO Tim Cook comes forward to reassure users of data privacy

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In the wake of the recent iCloud hack controversy, Apple has updated its privacy policy to reassure its commitment toward users’ privacy.

In a letter published on Apple’s privacy page, CEO Tim Cook announced the updated policy that details how the company handles users’ personal information and government requests for that information.

“We’re publishing this website to explain how we handle your personal information, what we do and don’t collect, and why,” Cook wrote in the letter.

He said that the company’s business model is “very straightforward,” that it sells great products, stressing that it doesn’t build a profile based on your email content or web browsing habits to sell to advertisers.

Cook noted that Apple doesn’t “monetize” the information the users store on their iPhone or in iCloud and that the company doesn’t read any email or messages to get information to market to the users. He added that it is “plain and simple” that the software and services are designed to make the devices better.

He said the company believes a great customer experience shouldn’t come at the expense of users’ privacy. Apple has never entertained any government agency’s request to give access to its products, services and servers and will never do that in the future, he reiterated.

Cook encouraged users to opt for the two-step verification process for iCloud access explaining how the two-step security feature protects users’ data stored in iCloud along with protecting Apple ID account information.

He assured that users would receive regular privacy updates at least once a year and also informed about any significant change to its policies.