Opera rolls out “all you can eat” subscription based mobile store

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Opera Software has rolled out Opera Subscription Mobile store which will let mobile operators offer branded subscription-based app stores to their customers across multiple devices and platforms including Android, Java, Symbian, and BlackBerry.

Opera confirmed that using the newly launched Opera Subscription Mobile store, operators can develop their own “all you can eat” subscription stores, with their own branding, to allow consumers to download and access as many apps as their smartphones can handle for a small weekly fee. The app store will offer access to over 300,000 apps and games in its catalogue.

For instance, a user can choose to pay a small weekly fee and download as many as apps he wants. If they wish they can either renew the subscription at the end of the week or can just cease it. Once the subscription expires, the apps will stop working. Opera is also offering a 7 day free trial to let users try out this new format of downloading premium apps.

Announcing the new app store, said Lars Boilesen, CEO at Opera Software said “Our operator partners have been looking for innovative ways to introduce popular apps and games to their customers, and we’re delighted to enhance the Opera Mobile Store with a subscription-based model made just for them.”

“The subscription model ensures a regular and recurring revenue stream. Rather than having to watch from the sidelines while third-party stores collect all the revenues, operators can be an active participant in the app value chain.”

Microsoft recently said it would replace the Nokia apps store with Opera’s Mobile Store as the new default storefront for Nokia feature phones.