Tech giant Microsoft has collaborated with Chinese online retailer Alibaba Group to remove counterfeit and unlicensed software from the online retailer’s Taobao Marketplace and Tmall.com online shopping websites.
As part of the MOU agreement, Alibaba has agreed to remove product listings for suspected counterfeit or unlicensed Microsoft products from Taobao Marketplace and Tmall.com upon receiving complaints from Microsoft.
Alibaba and its associated companies, including Alipay, China’s largest e-payments provider, will also help consumers to receive compensation if in case they are misled by online sellers on the two e-commerce platforms into buying unauthorized software products.
At the same time, both Microsoft and Alibaba will collaborate to alert and educate consumers about counterfeit and unlicensed software and the threats it can pose to their information security, privacy, and personal data.
Tim Cranton, Microsoft’s associate general counsel and Greater China region’s chief legal counsel said that the MOU agreement’s aim is to promote information security for consumers and businesses, protect intellectual property rights, and build a safer online environment.
“Alibaba Group takes the issue of (intellectual property rights, or IPR) infringement very seriously, and we are constantly working with partners and stakeholders to enhance IPR protection on our platforms in order to tackle the problem of counterfeiting effectively,” said Ni Liang, Alibaba Group’s senior director of security operations.
“Microsoft has been a great partner on this front, and we believe that this agreement will go toward building an orderly e-commerce environment where consumers’ interests are best protected.”