Microsoft has dropped Xbox One price by $50 bringing the retail price down to just $349 in the US once again.
Redmond had earlier reduced the Xbox One’s price by $50 in time for the 2014 holiday season to $349, but bumped the price of the console to its original price on 3rd January.
All thanks to the price cut that Microsoft’s Xbox One successfully managed to surpass rival Sony’s popular PlayStation 4 in sales for the months of November and December in the U.S.
Mike Nichols, Corporate Vice President of Marketing for Xbox, said: “Building off a record-setting holiday, we are excited to announce a new promotion in which fans in the U.S. can buy an Xbox One at a special price of $349, starting tomorrow, January 16, from their preferred retailer.”
Nichols also announced that the ability to capture screenshots would soon roll out to Xbox One, which players will even be able to share via social networks. He added that the Xbox team is working on integrating gaming experiences with the Windows 10 operating system on PC. More details are expected to be revealed at the Windows event on January 21.
Microsoft has referred to the new $350 price tag as a “promotion” which will be offered at retailers nationwide, so it remains unclear if the cut will be permanent. It’s also not clear whether the promotion will be rolled out outside the U.S.
The Xbox One price cut is effective starting Friday, January 16.