Android tops UK smartphone market with 51.5% share; iOS at 40.1%

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According to latest smartphone sales share, Google’s Android has extended its lead in the UK by 3.9 per cent to garner a total share of 51.5 per cent while Apple’s share has declined by nearly 2 per cent finishing second with a total of 40.1 per cent share.

According to Kantar Worldpanel ComTechm, Android’s better performance in the three months ending January 31 was due to stabilising sales across the board and better performances by Samsung, Motorola and HTC.

Though the numbers look better for Android as compared to iOS, the overall share of Google’s mobile OS if compared to last year same period is down by 7.7 per cent. Apple’s iOS on the other hand has managed to garner an increase over last year.

Launch of iPhone 6 and iPhone 6 Plus helped Apple a great deal in the last quarter of 2014 allowing it to close the gap on Android as the UK’s leading smartphone OS by sales to 8.5 per cent.

In the UK, the iPhone 6 was the top-selling handset, accounting for 17.6 per cent of all sales. The Samsung Galaxy S5 was second with a share of eight per cent.

Elsewhere, Windows Phone is slowly extending its market share and in the most recent three month period it added a 0.8 per cent to its share from the end of last year to garner an overall share of 7.4 per cent.

Kantar business unit director Dominic Sunnebo said: “Great Britain was once again the market that recorded the sharpest drop in Android share.

“However, a more stable performance by Samsung was able to hold share quarter-on-quarter and an improved performance by Motorola and HTC helped overall sales.”