Sony PS4 now costs £289.99 in the UK for limited period

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Sony has slashed PlayStation 4 UK prices to lowest ever at £289.99 for a limited period only.

High street and online stores including GAME, Tesco, Amazon, Argos, and Very are all on board, with some offering Sony’s gaming console for as low as £289.00.

It is however to be noted that the current deal isn’t going to be active for too long as the special price offer will be available only until April 28, 2015.

The PS4 price cut offer arrives just over a week after rival Microsoft announced a new UK Xbox One price, dropping the cost of the console from £329.99 to just £299.99. The Redmond has not yet revealed the end date for its discount offer.

The traditional console bundles are not part of this promotional offer as there are no offers on the high street that match the promotion offer.

With E3 approaching fast, we hope that Sony makes such an offer permanent with promotional bundles also becoming part of the low-price deals.

[Editor’s Note: Removed a statement from Microsoft that was mistakenly included.]