Facebook is reportedly planning to roll out a new feature dubbed ‘Instant Articles’ which will let users browse through news articles without leaving the social network.
According to The Wall Street Journal, citing people familiar with the matter, the social networking giant is currently in talks with major media companies to host their content on Facebook in exchange for ad revenue.
As per the report, Facebook is offering to let third-party publishers keep all the revenue from ads they sell themselves. If Facebook sold the ads, however, the social network would keep 30 percent of the revenue.
As of now, the third-party links posted on Facebook directs users to the host site, adding additional time to the page-load and also in a way, shifting the user engagement onto the other site.
Facebook is hoping that with Instant Articles, all the content would load more or less immediately, and will keep users engaged on Facebook’s site.
The social network will start hosting news and videos from popular websites such as BuzzFeed, The New York Times, National Geographic and others as early as this month.
The report adds that Facebook has not yet finalized deals with the launch partners. The social networking giant is in active talks with other publishers as well.