Aston Martin CEO Andy Palmer has confirmed a long lineup of electric cars that will be launched before the end of this decade.
Speaking with PistonHeads Palmer confirmed that the company is first planning to launch an electric variant of the Rapide after which the company will launch the electric DBX SUV sometime in 2019. Palmer also indicated that there is a strong possibility that there will be an electric version of the Lagonda saloon by 2020.
Palmer is eyeing electric cars capable of delivering between 800 and 1000hp – a goal that definitely brings up the question of whether it is really possible? “That’s the task I’ve set. I don’t normally fail,” he told PistonHeads on the sidelines of an event held by Society of Motor Manufacturers and Traders (SMMT) in London.
This is the second time that Palmer has confirmed Aston Martin’s intentions of launching 800hp electric car by 2017 – the first confirmation was in August. At the time Palmer had said that the company has already raised capital for this initiative.
Palmer had said at the time that they were expanding into new vehicle categories in a bid to not only balance out environmental demands set by governments, but also to expand its portfolio and appeal to its strong UK customer base with something that is both environment friendly and luxurious. As far as pricing is concerned, Palmer only gave a ballpark figure stating that the all-electric Rapide would cost between $200,000 and $250,000 (£125,000 and £160,000).
Speaking with PistonHeads, Palmer said that the decision to build electric cars was inspired by regulations for a low CO2 sales average in countries like China.