Bethesda joins hands with Carlsberg for Fallout beer

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In a first of its kind move, Bathesda has joined hands with Carlsberg to announce a Fallout branded beer aptly named ‘Fallout beer’.

Fallout beer is currently available for pre-order on Amazon.co.uk for £29.99 for a case of 12 bottles with deliveries commencing November 5 – five days before the official launch of Fallout.

According to the official announcement by Bethesda, the beer is inspired by Vault-Tec Industries and will only be available in the UK. While many of you might think that the beer resembles the taste and aroma of Carlsberg, it is said to be brewed using a unique blend of malted barleys combined with selected hops. The Fallout beer is a light coloured pilsner 4% lager that has a refreshing zesty hoppy taste with a crisp bitter finish and a floral aroma, according to the Amazon.co.uk listing.

“This is something of a world-first. Adult participation in video gaming is a truly social activity, on a par with cinema and music, said Bruce Ray, Corporate Affairs Director at Carlsberg UK. “We’re proud to work with Bethesda to produce a beer Fallout fans can enjoy”.

Fallout 4 is launching on November 10 for Xbox One, PlayStation 4, and PC. Fallout 4 is the eagerly-awaited follow up to the 2008 ‘Game of the Year’, Fallout 3, and the first title from the world-renowned studio since the release of their global phenomenon and 2011 ‘Game of the Year’, The Elder Scrolls V: Skyrim.