Twitter venturing into eCommerce industry?


Twitter is finding out news ways of allowing its 232 million users to buy goods straight from its microblogging site.

Screenshots of a mock-up of the ecommerce proposal was posted by Recode on Friday, showing how this new service could look like. The image was found posted on the website of the US-based social commerce provider Fancy, which is rumored to be working on a potential partnership with Twitter for its online sales ambition.

The screen shot had certain tweets that showed “Twitter Commerce” and upon expanding, it showed up a “Buy with Fancy” button. The button when clicked on leads the viewer to a page where shipping address and payment details would have to be entered to complete the purchase on another screen, all without leaving the Twitter app or site.

Another feature was a “discover” tag that would encourage users to find similar items that might be of interest to them for sale. Products bought would have a same day delivery option.

Information regarding what fees or commissions Twitter will be charging for the products are a mystery. Also, whether was the only site to have considered a partnership with Twitter is not clear yet.

Facebook’s venture into ecommerce industry failed in 2012. The social networking giant’s Facebook Gifts scheme allowed users to send real gifts to friends on the site. The scheme however scrapped in less than a year owing to a lack of user demand.