Microsoft may partner MediaTek to push Windows tablets in Chinese market


Microsoft may be looking to partner MediaTek to push its Windows powered tablets in the Chinese market by eyeing white-box tablet manufacturers.

With Windows licensing costs already waved off for device manufacturers producing 9-inch of smaller sized smartphones or tablets, Microsoft is all set to expand its market share – both in the tablet and smartphone markets.

Microsoft’s current smartphone chip partner Qualcomm may feel the pressure if the Windows 8 maker does forge a deal with MediaTek. The zero-licensing fee and low-cost chips from MediaTek will reduce prices of Windows tablets to a great deal and as Intel has already revealed – $129 Windows tablets are not too far away.

According to DigiTimes, Microsoft is trying to persuade MediaTek to push Windows–powered tablets in China’s white-box market and the upstream supply chain is optimistic about a partnership between the two.

Neither Microsoft nor MediaTek have confirmed the rumours.